The first step in spotting a scam is having an understanding of the common types of scams that are used to target New Zealanders every day. Here we outline some of the ways you can be targeted by fraudsters
Investment scams promise very high returns for minimal risk. Real investments never come out of the blue, and these types of scams can run into tens, sometimes hundred of thousands of dollars in losses. Scammers put a lot of work into making themselves appear legitimate, meaning even the most observant people may be caught out. A good rule to keep in mind is that if it sounds too good to be true, it likely is.
Phishing is when you get an unsolicited email that claims to be from a legitimate organisation, such as financial institutions, businesses or government agencies. Scammers ask you to provide or verify either via email or by clicking on a web link, personal or financial information, like your credit card number, passwords, drivers licence or passport details. SMISHing (SMS phishing) is the same thing, except it occurs via text messages. Scammers use scare tactics to trick you into paying a fake fee, or overdue invoice. Remember, scammers and fraudsters are constantly evolving their tactics, so it’s important to stay vigilant and adapt to new threats.
Romance scams are when a scammer pretends to be in a relationship with someone online in order to scam them out of money.
The scammer may start by requesting small sums of money and then build up to requesting larger amounts. They’ll always have a good reason for these requests such as medical expenses, visa issues or an unexpected legal fee.
Impersonation scams are when fraudsters pose as employees from organisations such as the police, government, banks or financial institutions and well-known businesses. Their aim is getting your personal information or accessing your money.
Impersonation scams are when fraudsters pose as employees from organisations such as the police, government, banks or financial institutions and well-known businesses. Their aim is getting your personal information or accessing your money.
As helpful as AI can be, there is always the risk of it being used for fraud and scams. Deepfake scams are on the rise, driven by rapid advances in AI technology. Scammers can use this technology to impersonate your family, friends, and even celebrities in the hope of getting personal information or money from you.
Deepfakes are AI-generated videos, photos, and audio that fabricate or alter someone’s likeness. Scammers will do this by manipulating videos, recordings, and photos found on social media, the results are often very realistic. The deepfake content can make it appear a person has said or done something they never did.
Not all online sellers can be trusted. With the rise in popularity of online shopping, it can be hard to know if you are buying the real thing or dealing with a legitimate seller or buyer.
Scammers use a number of tactics such as creating accounts on sites like Trademe or Facebook Marketplace. They encourage buyers with low prices, but the end result may be a poor quality item, or it may not ever be delivered.
Always purchase from established retailers who have reviews outside of their website. If you’re using TradeMe or Facebook Marketplace, verify the quality and legitimacy of the item you are buying before sending money or personal information.
And remember; if it’s too good to be true, it probably is.
There are a lot of great resources easily available to help you recognise scams and alert you to current scams circulating around New Zealand.
Here are a few websites that we recommend.
Sorted is a free service by Te Ara Ahunga Ora Retirement Commission, helping New Zealanders get ahead financially. Their website has a lot of great tools and guides to help protect yourself from fraud and being scammed.
Netsafe is New Zealand’s independent, not-for-profit online safety expert
0508 NETSAFE (0508 638 723)
Find more information on how to spot scam warning signs and if the investment provider is registered.
0800 434 567
Contact CERT if you need to report a cyber security problem.
cert.govt.nz
0800 CERT NZ (0800 2378 69)